The report stated that Waitrose is making good progress in tackling the impact of food production and distribution, and claimed that in 12 months around 2.5 million tons of food was wasted in the UK – the equivalent of 3.4 million ‘births’. The campaign featured British actor Douglas Hodge in his role as a green grocer who, despite his best efforts, is forced to close down shop when a nationwide rainstorm hits. The retailer’s adverts last year aimed to prove that the nation’s supermarkets could not be trusted on the environment. The findings will come as a relief to shoppers after much of the media coverage of Waitrose’s major ad campaign last year focused on the retailer’s sustainability efforts.īut while Waitrose has made the shift in thinking outlined in the report, the retailer is unlikely to divulge any information about its progress in cutting food waste. The report, commissioned by the retailer, shows that it would take an astonishing £20 billion of total annual savings to match the carbon reduction impact of Waitrose’s non-food business.
Millions of pounds could be saved by focusing on greater efficiency, according to a new report commissioned by Waitrose. ‘Waitrose and Co.’ a Winning Ad for Customers Mac: Combo Cleaner Premium 2019 Mac is professional antivirus software that provides malware, adware, trojans and other kinds of viruses.Exercise Your Inbox
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